Grapefruit

Fixed-scope offer · 2 to 3 weeks

AI Visibility Audit: how ChatGPT, Gemini and Perplexity describe your brand

The AI Visibility Audit is a fixed-scope generative engine optimization (GEO) audit. Grapefruit runs your buyers' real questions through ChatGPT, Gemini, Perplexity and Google AI Overviews, measures how often and how accurately your brand appears, checks what blocks AI crawlers on your site, and gives you a prioritised fix list.

No obligation to continue. We reply within 1 business day, usually the same day.

The promise

Find out how ChatGPT, Gemini, Perplexity and Google AI Overviews describe your brand, and what to fix so they get it right.

Duration
2 to 3 weeks
Scope
Fixed, agreed before we start

Who it is for

Is the AI Visibility Audit right for you?

Marketing and digital leaders who see organic traffic flatten as AI assistants answer their customers' questions.

A good fit when

  • Organic traffic is flat or falling while search volume in your category is not
  • Competitors appear in AI answers for questions your brand should own
  • AI assistants describe your products, prices or policies incorrectly

Not the right first step when

  • You need a full SEO programme run for you: the audit is the diagnosis that comes first
  • You have no website content in the market you want to be visible in

Week by week

How the work runs

  1. Week 1

    Prompt set and baseline

    We build a prompt set from your buyers' real questions in your markets and run it across the major AI assistants and AI Overviews to record who is mentioned and cited.

  2. Week 2

    Accuracy and technical review

    We check what assistants get wrong about your brand, and review crawlability, structured data, entity consistency and llms.txt readiness on your site.

  3. Week 3

    Fix list and readout

    A prioritised list of content, entity and technical fixes with effort, and a readout with your marketing and web teams.

What you get

  • Prompt set built from your buyers' real questions
  • Share-of-answer baseline across major AI assistants and AI Overviews
  • Accuracy review: what assistants get wrong about your brand and products
  • Technical check: crawlability, structured data and llms.txt readiness
  • Prioritised content and entity fix list

Every document is yours to keep and to use with any partner.

What you need to prepare

  • Your priority products, markets and competitors
  • Access to Google Search Console and analytics (read-only)
  • One marketing owner for the readout

What happens after

No obligation to continue

Teams usually implement the fix list with their own content team or with us as part of a growth programme, then re-run the prompt set each quarter to track share of answer.
  1. ProjectOne campaign or 6 to 12 months

    Growth & Performance Marketing

    Campaigns that learn faster: AI-produced creative variants, segmented media and measurable sales.

    • Strategy and media plan
    • Creative production with AI-assisted variants
    • Media buying
    • CRM and messaging flows
    Start a project

FAQ

AI Visibility Audit: common questions

What is AI visibility, and how is it different from SEO?

AI visibility is how often and how accurately AI assistants such as ChatGPT, Gemini and Perplexity mention and cite your brand when people ask about your category. SEO is still the foundation, but assistants also weigh entity consistency, extractable answers and third-party sources, so the audit covers both.

Can you guarantee our brand will appear in ChatGPT answers?

No, and nobody honestly can. AI assistants change their answers and sources often. What we do is measure a baseline, remove what blocks you, and fix the content and entity signals assistants rely on, then measure again so you can see the change.

Which AI assistants and markets do you test?

By default ChatGPT, Gemini, Perplexity and Google AI Overviews, in English and in the other languages of your priority markets. We agree the list in week 1 based on where your buyers actually search.

Do we have to continue with Grapefruit after the audit?

No. The audit is standalone and the fix list is written so your own team or agency can implement it. If you want help, we can implement it or re-run the measurement each quarter.

What drives the scope of the audit?

The number of products or brands, markets and languages, and the size of the prompt set. A single brand in one or two languages is the typical scope. We agree it on a short call before we start.

Request an AI Visibility Audit

Find out how ChatGPT, Gemini, Perplexity and Google AI Overviews describe your brand, and what to fix so they get it right. Tell us a little about your context and we will confirm scope and timing.

We reply within 1 business day, usually the same day. Not ready to talk? Take the free AI assessment.