UX/UI Design
Grapefruit's product design service takes a web or mobile product from idea or legacy interface to a tested, developer-ready design. Our designers run user research, define information architecture and flows, design the UI and a scalable design system, and validate prototypes with real users, for products such as Garanti BBVA's digital banking and the Telekom MyAccount app.
Clients for this service: Work for Garanti BBVA Romania, Telekom Romania, CEZ, Ogre.ai, BCR
Interviews and tests that define needs and priorities.
Structure, navigation and task flows.
Clickable prototypes for testing and alignment.
Visual design for web and apps, aligned with your brand.
Components, tokens and guidelines ready for development.
2-3 weeks
Research with users and stakeholders, goals and constraints.
You get: Research insights · Product principles
2-4 weeks
Information architecture, key flows and wireframes.
You get: Flows · Wireframes
3-6 weeks
UI concepts, prototypes and iteration with users.
You get: UI design · Prototype
2-3 weeks
Design system, specs and support during development.
You get: Design system · Developer specs
AI in this service
AI-assisted wireframing turns requirements into first layouts in hours instead of days, so more time goes to research and testing. When your product includes AI, we design how it behaves: how the assistant introduces itself, shows sources, admits uncertainty and hands over to a person, in line with EU AI Act transparency duties.
Proof
Garanti BBVA Romania · Banking & Financial Services
Telekom Romania · Telecom
CEZ · Energy & Utilities
“The migration of the website was both a challenging and complex project and the support provided by the Grapefruit team was very good, and they were hands-on through the entire technical process. Also, the fact that there was an Agile project management approach in place from start to the end, made the entire way of working efficient and clear from one iteration to the other and I really appreciated the collaboration with them.”
Align business, IT and legal on what to build first, in one focused session.
Find what is costing you conversions, ranked by revenue impact.
Cannot find your question? Ask a senior specialist directly.
User research, information architecture, user flows, wireframes, prototyping, UI design, motion where it helps, and a design system with developer specs. For existing products we start with what works today; for new products we start with research and a testable prototype.
Both. Redesigns start with an audit of the current product and its data, so we keep what users rely on and fix what costs you. New products start with discovery and prototypes, so ideas are tested before development budget is spent.
Developers join design reviews early, components are defined in a design system with states and tokens, and specs cover edge cases, errors and accessibility. Designers stay available during development to answer questions and review what ships.
Most product design engagements take 6 to 16 weeks, depending on the number of journeys and platforms. A discovery workshop can produce a first prototype direction in 1 to 2 weeks when you need to align stakeholders quickly.
Yes. We design conversational interfaces, AI-assisted workflows and dashboards for AI products, such as the Ogre.ai forecasting platform for the energy industry. The focus is trust: clear sources, visible uncertainty, easy correction and a path to a human.
Delivery Manager · talk to us about product design
Tell us what you need and by when. A senior specialist replies with a clear next step, not a sales deck.
We reply within 1 business day, usually the same day. Not ready to talk? Take the free AI assessment.
