Digital, software and AI services
Grapefruit is an AI-first digital and software company from Romania. One team of strategists, designers, engineers and marketers designs, builds and grows digital products for enterprises and scaling companies, and AI runs through every practice below. Each service lists what we deliver, how long it takes and the work that proves it.
- 26+ years shipping digital products
- 500+ projects delivered
- 110+ clients
Part of RCI Holding · Co-founder of Digital Innovation Zone (European Digital Innovation Hub) · Reviewed on Clutch and G2
Our lead practice
AI solutions, from first use case to production
We help companies find the AI use cases worth funding, prove them on their own data and run them safely in production. Proof: two fine-tuned models cut UNTOLD's newsletter creation time by 80%.
- AI Agents & AutomationAI agent development for enterprise workflows: agents that triage, draft, update systems and report, with permissions, evaluation and human approval built in. Start with a prototype sprint.
- AI Strategy & ConsultingAI consulting for enterprises: use-case discovery, data readiness, EU AI Act risk classification, ROI model and a 90-day roadmap. Start with a 2-week AI Opportunity Scan.
- Custom AI DevelopmentCustom AI development from proof of concept to production: generative AI features, fine-tuned models and prediction tools, evaluated on your data and deployed in your cloud.
- Enterprise Knowledge AssistantsEnterprise knowledge assistants built with retrieval-augmented generation (RAG): answers from your documents with citations, access control, evaluation and human hand-off.
- AI for Marketing & SalesAI for marketing and sales teams: brand-voice content models, AI-assisted creative and localisation, CRM workflows and AI search visibility (GEO). UNTOLD cut newsletter creation time by 80%.
Platforms that launch on time and keep improving
Software Development
Grapefruit is a custom software development company in Romania that designs, builds, tests and runs web applications, mobile apps and e-commerce platforms for enterprises and scaling companies. One team covers discovery, UX, engineering, QA and support, so platforms like renault.ro and Dacia's online sales platform launch on fixed dates and keep improving after go-live.
Explore Software Development
Renault Romania · Automotive
+20% website traffic
Renault.ro: new website launched in 3.5 months, with 20% more traffic after three months
Read the case study →
Dacia · Automotive
Dacia: online car sales platform with an end-to-end reservation flow
Read the case study →
BCR Școala de Bani · Banking & Financial Services
BCR Școala de Bani: free financial education e-learning platform built as a progressive web app
Read the case study →Products customers can actually use
UX/UI Design
Grapefruit is a UX/UI design agency in Romania that researches, designs and validates digital products for banks, energy suppliers, automotive brands and consumer companies. We run UX audits, product design, customer journey mapping and accessibility audits, and hand developers tested prototypes and design systems, as we did for CEZ, Garanti BBVA and Telekom.
Explore UX/UI Design
CEZ · Energy & Utilities
CEZ: one design system across customer portal, mobile app and info-kiosks
Read the case study →
Garanti BBVA Romania · Banking & Financial Services
Garanti BBVA Romania: website migrated to a new CMS with no loss in search ranking
Read the case study →
Telekom Romania · Telecom
Telekom Romania: MyAccount self-service app designed for iOS and Android
Read the case study →A digital plan your board can fund
Digital Strategy
Grapefruit's digital strategy consulting gives leadership teams a funded plan for their digital channels: an audit of where they stand, competitive and brand analysis, and a 12 to 24 month roadmap for platforms, marketing, loyalty and AI. Strategy is written by the same team that designs and builds, so every initiative is scoped for delivery.
Explore Digital Strategy
INGENIUM European University Alliance · Education & Public Sector
INGENIUM: one digital identity and communication strategy for 10 European universities
Read the case study →
E.ON Energie Romania · Energy & Utilities
700k+ visitors
E.ON: despre-energie.ro reached 700k+ visitors with 800+ pieces of energy content
Read the case study →
IQOS (Philip Morris Romania) · Consumer Brands & Retail
IQOS Club: a loyalty platform grown into a community app, fully rewritten and relaunched on time
Read the case study →Campaigns and content measured in sales
Digital Marketing
Grapefruit is a digital marketing agency in Romania that plans and runs integrated campaigns, content programmes, social media and performance media for consumer brands, entertainment and B2B companies. We combine creative production with data and AI-assisted workflows, as in UNTOLD's campaigns for global audiences, and report every activity against sales, leads or retention.
Explore Digital Marketing
UNTOLD · Entertainment & EventsAI
80% faster newsletter creation
UNTOLD: fine-tuned GPT-4.1 models cut newsletter creation time by 80%
Read the case study →
NESCAFÉ Alegria (Nestlé Romania) · Consumer Brands & Retail
17M coffee cups carrying #goodthoughts messages
NESCAFÉ Alegria: #goodthoughts campaign put fan messages on 17 million coffee cups
Read the case study →E.ON Energie Romania · Energy & Utilities
700k+ visitors
E.ON: despre-energie.ro reached 700k+ visitors with 800+ pieces of energy content
Read the case study →Leads tracked from first click to revenue
Marketing Automation & CRM
Grapefruit implements marketing automation and CRM systems, such as HubSpot, that turn website visitors and campaign responses into qualified, tracked leads. We design the data model, lead scoring, nurturing flows and omnichannel journeys, integrate them with sales and your website, and report on pipeline, not just clicks, so marketing and sales work from one source of truth.
Explore Marketing Automation & CRMUNTOLD · Entertainment & EventsAI
80% faster newsletter creation
UNTOLD: fine-tuned GPT-4.1 models cut newsletter creation time by 80%
Read the case study →
Nestlé Romania · Consumer Brands & Retail
Nestlé Romania: traiestecugust.ro unites every brand in one content, loyalty and profiling platform
Read the case study →IQOS (Philip Morris Romania) · Consumer Brands & Retail
IQOS Club: a loyalty platform grown into a community app, fully rewritten and relaunched on time
Read the case study →More results from the traffic you already have
Analytics & Optimization
Grapefruit's analytics and optimization services make your digital platforms measurable and then make them perform better. We set up GA4 and tracking, audit technical SEO and page speed, build decision dashboards and run conversion rate optimization programmes, so traffic from search and AI assistants turns into more leads and sales from the same budget.
Explore Analytics & OptimizationRenault Romania · Automotive
+20% website traffic
Renault.ro: new website launched in 3.5 months, with 20% more traffic after three months
Read the case study →Garanti BBVA Romania · Banking & Financial Services
Garanti BBVA Romania: website migrated to a new CMS with no loss in search ranking
Read the case study →
Mattca · Pharma & Healthcare
Mattca: an online pharmacy megastore launched with 10,000 products in Magento
Read the case study →How we work together
Engagement models
Typically 3-12 months
Project
A defined platform, app, redesign or campaign with a launch date.
Discovery first, then a fixed scope and release plan agreed with you.
Offer: Digital Platform & Product
Start a project →Monthly, usually 6-12 months
Retainer
Live platforms and marketing programmes that need continuous improvement.
A monthly capacity with a shared roadmap, reporting and agreed response times.
Offer: Optimisation & Support
Talk about ongoing support →Ongoing, from 6 months
Dedicated team
Product owners who need a senior cross-functional team without hiring.
A named team that learns your business, with quarterly business reviews.
Offer: Dedicated Product Team
Book a 30-min call →3-4 weeks
AI pilot
Teams with a chosen AI use case who want evidence before a full build.
A working prototype on your own data, with accuracy tests and a go/no-go recommendation.
Offer: AI Prototype Sprint
Plan a prototype sprint →
Every engagement includes
- A named delivery lead
- Regular demos and progress reports
- Code, designs and IP transferred to you
- GDPR-aware delivery and documentation
Industries
Built for regulated and consumer-scale industries
Also: Telecom, Pharma & Healthcare, Entertainment & Events, Education & Public Sector, Technology & SaaS. All industries
“We created the Money School platform for all those people who need practical instruments and resources to learn how to better plan their money and what they can do starting from tomorrow to become more financially intelligent.”
Questions about working with us
Cost drivers, timelines and how engagements start.
What drives the cost of a digital or software project?
Scope and complexity, the number of integrations with systems such as CRM, ERP or core platforms, security and compliance requirements, platforms (web, iOS, Android), content and data migration, and how fast you need to launch. We do not publish prices because two projects with the same name can differ tenfold; a short discovery or audit gives you a scoped estimate with options.
How long do typical engagements take?
Audits and discovery workshops take 1 to 3 weeks. AI prototype sprints take 3 to 4 weeks. Websites, apps and platforms usually take 3 to 12 months, released in phases. Strategy engagements take 6 to 12 weeks, and marketing, optimisation and support run as monthly retainers.
How do we start working with Grapefruit?
Send a project brief or book a 30-minute call with a senior specialist. We reply within 1 business day. Most clients then start with a fixed-scope first step, such as a UX and conversion audit, a technical audit, a discovery workshop or an AI Opportunity Scan, which ends in a scoped plan for the main project.
Can one team handle strategy, design, development and marketing?
Yes. That is how Grapefruit is organised: strategists, UX/UI designers, engineers, QA and marketers work in one team, so there are no hand-offs between agencies. You can also hire a single practice, for example UX design with your in-house developers.
How does AI fit into your services?
In two ways. AI is its own practice, covering AI agents, consulting, custom AI development, knowledge assistants and AI for marketing. And AI is used inside every other service, from AI-assisted design and testing to brand-voice content models, always with people reviewing the output.
Do you work with companies outside Romania?
Yes. We work in English with international groups and their Romanian subsidiaries, and with product companies across the EU. Our teams are based in Bucharest, Iasi, Cluj-Napoca, Timisoara and Brasov, and delivery runs remotely with on-site workshops when useful.
Let's talk about what you want to build
Tell us where you are. We will come back with a clear next step, not a sales deck.
We reply within 1 business day, usually the same day. Not ready to talk? Take the free AI assessment.