Fixed scope2 to 3 weeks
UX & Conversion Audit
Find what is costing you conversions, ranked by revenue impact.
- Heuristic and analytics review
- Funnel drop-off analysis
- 5 moderated user tests
- Accessibility check against the European Accessibility Act
Services
Analytics, SEO and conversion optimization services
Grapefruit's analytics and optimization services make your digital platforms measurable and then make them perform better. We set up GA4 and tracking, audit technical SEO and page speed, build decision dashboards and run conversion rate optimization programmes, so traffic from search and AI assistants turns into more leads and sales from the same budget.
Clients for this service: Work for Renault Romania, Garanti BBVA Romania, Mattca
Signs you need this
- Nobody trusts the numbers in GA4, and each team reports different figures.
- Organic traffic is falling as AI Overviews and assistants answer your customers' questions.
- Pages load slowly on mobile and Core Web Vitals are red.
- You spend more on acquisition every quarter while conversion rate stays flat.
- Leadership asks for a single view of digital performance and gets a monthly slide deck.
What we deliver
Analytics and tracking setup
GA4, Tag Manager, consent mode, events and conversions that match your business.
SEO and GEO audit
Technical, content and structural review for search engines and AI assistants.
E-commerce SEO
Category, product and faceted navigation optimisation for buyers ready to purchase.
Page speed optimization
Core Web Vitals diagnosis and fixes, with monitoring.
Dashboards
Decision dashboards that combine analytics, CRM, media and sales data.
Conversion rate optimization
Research, hypotheses and A/B tests that lift conversion.
How we work
Measure
1-3 weeks
Tracking audit and GA4 configuration so data can be trusted.
You get: Measurement plan · Tracking implementation
Diagnose
2-3 weeks
SEO, speed, funnel and UX analysis to find the biggest losses.
You get: Audit report · Prioritised backlog
Fix and test
1-3 months
Technical fixes, content changes and A/B tests in priority order.
You get: Implemented fixes · Test results
Monitor
Ongoing
Dashboards and alerts that keep performance from regressing.
You get: Dashboards · Monthly insights
AI in this service
How AI changes analytics & optimization at Grapefruit
Search is shifting to AI answers, so our SEO audits now include generative engine optimization: whether ChatGPT, Gemini and Perplexity can find, understand and cite your content. We also use AI to cluster search queries, analyse session recordings at scale and draft test hypotheses, while analysts keep ownership of conclusions.
SEO audit
A review of crawling, indexing, rendering, site structure, internal linking, content alignment and structured data, plus how AI assistants see your pages. You get prioritised, actionable steps rather than a raw tool export, and support for your in-house or external team while fixes are implemented. We recommend at least one audit a year.
E-commerce SEO
Optimisation for product and category pages, taxonomy, faceted navigation, canonical tags, product structured data and internal linking. We improve rankings and usability together and avoid shortcuts that risk penalties. Expect measurable improvements in 3 to 6 months, depending on competition and catalogue size.
Page speed optimization
We diagnose what slows your site (scripts, images, server response, render-blocking resources) against Core Web Vitals, fix it with mobile-first priority and set up monitoring so performance holds as the site grows. Faster pages lift rankings, reduce bounce and increase conversion.
Google Analytics 4 setup
A GA4 configuration built around your business: events, conversions, consent mode, cross-domain tracking, filters for bot traffic and integrations with Google Ads, Tag Manager, Looker Studio and your CRM. We document the setup and keep it maintained as your site changes.
Proof
Analytics & Optimization work for our clients
Renault Romania · Automotive
+20% website traffic
Renault.ro: new website launched in 3.5 months, with 20% more traffic after three months
Read the case study →
Garanti BBVA Romania · Banking & Financial Services
Garanti BBVA Romania: website migrated to a new CMS with no loss in search ranking
Read the case study →
Mattca · Pharma & Healthcare
Mattca: an online pharmacy megastore launched with 10,000 products in Magento
Read the case study →“The migration of the website was both a challenging and complex project and the support provided by the Grapefruit team was very good, and they were hands-on through the entire technical process. Also, the fact that there was an Agile project management approach in place from start to the end, made the entire way of working efficient and clear from one iteration to the other and I really appreciated the collaboration with them.”
Industries we deliver analytics & optimization for
Ways to start
Fixed scope2 to 3 weeks
AI Visibility Audit
Find out how ChatGPT, Gemini, Perplexity and Google AI Overviews describe your brand, and what to fix so they get it right.
- Prompt set built from your buyers' real questions
- Share-of-answer baseline across major AI assistants and AI Overviews
- Accuracy review: what assistants get wrong about your brand and products
- Technical check: crawlability, structured data and llms.txt readiness
OngoingOngoing, monthly
Optimisation & Support
Faster, safer, better-converting platforms every month.
- Maintenance and security patching
- Conversion testing
- Analytics and reporting
- Uptime SLA
Analytics & Optimization: frequently asked questions
Cannot find your question? Ask a senior specialist directly.
What is the difference between SEO and GEO?
SEO makes your pages rank in search engine results. GEO, generative engine optimization, makes your content understandable and citable by AI assistants such as ChatGPT, Gemini and Perplexity. Both rely on crawlable pages, clear structure and trustworthy content, so we audit them together.
How long until SEO work shows results?
Technical fixes can show impact within weeks once pages are recrawled. Content and authority improvements typically show measurable gains in 3 to 6 months, depending on competition and site size. We set a baseline and report monthly so progress is visible early.
Why do we need a GA4 setup if analytics is already installed?
A default installation tracks page views, not business outcomes. Without configured events, conversions, consent mode and clean filters, the data is noisy and teams argue about numbers. A proper setup tracks what matters to your business and connects to your CRM and ad platforms.
What do dashboards and optimization programmes cost?
Cost depends on the number of data sources, markets and platforms, and on whether you need a one-off audit or an ongoing programme. Most clients start with a fixed-scope audit, which produces a prioritised backlog and a scoped estimate for implementation.
Do you only report problems, or also fix them?
Both. Grapefruit has developers, designers and content specialists in the same team, so we can implement fixes ourselves or guide your team or another vendor through them, then verify the results.
Related services, insights and terms
Related insights
Elizabeta Vîrlan
Content Marketer · talk to us about analytics & optimization
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