Services
Grapefruit's digital strategy consulting gives leadership teams a funded plan for their digital channels: an audit of where they stand, competitive and brand analysis, and a 12 to 24 month roadmap for platforms, marketing, loyalty and AI. Strategy is written by the same team that designs and builds, so every initiative is scoped for delivery.
Clients for this service: Work for INGENIUM European University Alliance, E.ON Energie Romania, IQOS (Philip Morris Romania), Renault Romania, NESCAFÉ Alegria (Nestlé Romania)
Website, content, SEO, analytics, social and conversion paths reviewed against your goals.
How competitors position, communicate and perform, and where your brand can stand out.
Digital identity, messaging and governance that stay consistent across channels.
Funnel, content and loyalty mechanics tied to acquisition and retention KPIs.
Prioritised initiatives with business cases, owners, budget ranges and sequencing.
2-3 weeks
Stakeholder interviews, digital audit and data review.
You get: Audit report · Maturity baseline
2-3 weeks
Competitive, brand and audience analysis.
You get: Competitive map · Audience segments
1-2 weeks
Workshops to agree ambition, priorities and KPIs.
You get: Target state and KPIs
2-4 weeks
Initiative portfolio with business cases and governance.
You get: 12-24 month roadmap · Business cases
AI in this service
Every digital strategy we write now includes an AI layer: which processes and customer journeys AI can improve, what data is needed, and which use cases carry EU AI Act obligations. AI-assisted market and competitor monitoring shortens the research phase, and our AI Opportunity Scan can run inside the strategy when leadership needs a funded AI plan.
A structured review of your website, content, SEO, analytics, social channels and conversion paths, covering both the technical state and the messaging. You get a scored baseline and a prioritised list of fixes and opportunities, which becomes the starting point for the roadmap.
We translate your brand into digital identity, messaging, UI patterns and governance rules that work across web, apps, social and campaigns. Brand guidelines become components and templates, so the brand stays coherent as more teams and agencies publish on your behalf.
We analyse how competitors position themselves, what they publish, how their digital experiences perform and how your brand is perceived. The output is a clear view of gaps you can own, sharper positioning and messaging, and signals worth monitoring over time.
One growth framework that connects awareness, lead generation, conversion and retention. We set channel roles, budgets logic and KPIs such as lead quality, acquisition cost and lifetime value, and align marketing with sales and CRM so the plan is measured in revenue, not impressions.
Content, lead magnets, email nurturing and interactive tools mapped to each stage of your buyer journey. We connect inbound to your CRM and automation so interest turns into qualified leads, and refine it with analytics and testing as real buyer signals come in.
Loyalty and community programmes built on behavioural data and segmentation: rewards, exclusive content, gamification and member communication across web, app, email and retail. We design the mechanics and the measurement (engagement, redemption, repeat purchase, lifetime value), drawing on our long-running loyalty platform work with Philip Morris Romania for IQOS Club.
Proof
INGENIUM European University Alliance · Education & Public Sector
E.ON Energie Romania · Energy & Utilities
700k+ visitors
IQOS (Philip Morris Romania) · Consumer Brands & Retail
“Grapefruit’s team of specialists quickly understood our needs and objectives, providing us with a communication strategy that incorporated best practices and tools, tailored to our target audience. This contributed significantly to increasing INGENIUM’s visibility both nationally and internationally.”
Align business, IT and legal on what to build first, in one focused session.
Find the 3 AI use cases worth funding in your business, with the numbers to defend them.
A 12 to 24-month plan your board can fund.
Cannot find your question? Ask a senior specialist directly.
A baseline of where you stand (digital audit and maturity), a view of competitors and customers, an agreed target state with KPIs, and a 12 to 24 month roadmap of initiatives with business cases, owners and sequencing. It is written so procurement and delivery teams can act on it directly.
Most strategy engagements take 6 to 12 weeks, depending on the number of markets, brands and stakeholders. A focused digital audit or discovery workshop can be done in 1 to 3 weeks when you need a quicker answer on a single question.
Both. We review messaging, content, audiences and funnels alongside platforms, analytics, data and compliance. Because Grapefruit also designs and builds, every recommendation is checked for feasibility and effort, so the roadmap does not fall apart when it reaches IT.
Yes. We identify where AI can improve customer journeys and internal processes, what data each use case needs, and which ones carry EU AI Act or GDPR obligations. If AI is the main question, we recommend starting with an AI Opportunity Scan instead.
Once a year is a sensible minimum, and always before a replatforming, rebrand or major budget decision. Search engines, AI assistants, platforms and customer behaviour change fast enough that an audit older than a year rarely reflects reality.
Business Development Manager · talk to us about digital strategy
Tell us what you need and by when. A senior specialist replies with a clear next step, not a sales deck.
We reply within 1 business day, usually the same day. Not ready to talk? Take the free AI assessment.
