Fixed scope2 to 3 weeks
UX & Conversion Audit
Find what is costing you conversions, ranked by revenue impact.
- Heuristic and analytics review
- Funnel drop-off analysis
- 5 moderated user tests
- Accessibility check against the European Accessibility Act
UX/UI Design
UX audit: find what is costing you conversions
A UX audit from Grapefruit is a 2 to 3 week review of your website or app that finds the usability problems costing you conversions, leads or support calls. We combine expert heuristic review, analytics and funnel analysis, user testing and an accessibility check, then deliver fixes ranked by business impact and effort, including quick wins.
Clients for this service: Related practice work for CEZ, Garanti BBVA Romania, Telekom Romania
Signs you need this
- Traffic is healthy but conversion, sign-ups or applications are below expectations.
- You are planning a redesign and want evidence of what to change, not opinions.
- Customers call support for tasks the website or app should handle.
- Analytics show where users drop off, but not why.
What we deliver
Heuristic review
Expert evaluation of key journeys against established usability principles.
Analytics and funnel analysis
Where users drop, on which devices and segments.
User testing
Moderated sessions with people who match your customers.
Accessibility check
Key WCAG issues and European Accessibility Act exposure.
Prioritised fix list
Issues ranked by impact and effort, with quick wins and redesign recommendations.
Readout
Session with your team and stakeholders to agree next steps.
How we work
Kick-off
2-3 days
Goals, key journeys, analytics access and known issues.
You get: Audit scope · Journeys to review
Review and analyse
1 week
Heuristic review, analytics and funnel analysis.
You get: Findings log
Test with users
3-5 days
Moderated sessions on the most important journeys.
You get: Session recordings · Insights
Prioritise and present
3-5 days
Fixes ranked by impact and effort, presented to stakeholders.
You get: Audit report · Quick wins · Readout
AI in this service
How AI changes UX audit at Grapefruit
AI lets us analyse more evidence in the same two weeks: summarising hundreds of session recordings, clustering support tickets and survey answers, and drafting redesign variants for the most costly issues. Researchers validate every finding with real users. If your product includes an AI assistant, we audit its conversations too.
Proof
Related work from our UX/UI Design practice
CEZ · Energy & Utilities
CEZ: one design system across customer portal, mobile app and info-kiosks
Read the case study →
Garanti BBVA Romania · Banking & Financial Services
Garanti BBVA Romania: website migrated to a new CMS with no loss in search ranking
Read the case study →
Telekom Romania · Telecom
Telekom Romania: MyAccount self-service app designed for iOS and Android
Read the case study →“The migration of the website was both a challenging and complex project and the support provided by the Grapefruit team was very good, and they were hands-on through the entire technical process. Also, the fact that there was an Agile project management approach in place from start to the end, made the entire way of working efficient and clear from one iteration to the other and I really appreciated the collaboration with them.”
Industries we deliver UX audit for
Ways to start
UX Audit: frequently asked questions
Cannot find your question? Ask a senior specialist directly.
What is a UX audit?
A UX audit is a structured review of a website or app that identifies usability problems, friction and missed opportunities in key user journeys. It combines expert evaluation, analytics and testing with real users, and ends with prioritised recommendations rather than a list of opinions.
What do you check during a UX audit?
Navigation and information architecture, key journeys such as sign-up, search, checkout or applications, forms and error handling, content clarity, mobile experience, performance as users feel it, and accessibility basics. We focus on the journeys that matter most to your business goals.
How long does a UX audit take?
Typically 2 to 3 weeks from kick-off to readout. The timeline depends on how many journeys and platforms are in scope and how quickly we get analytics access and recruit participants for testing.
Is a UX audit only useful before a redesign?
No. Before a redesign it tells you what to keep and what to change. On a live product it finds quick wins that can lift conversion within weeks. Many clients repeat it yearly to keep the product aligned with changing customer behaviour.
What happens after the audit?
You own the report and can implement it with any team. Many clients ask us to fix the quick wins, run a conversion optimization programme or redesign the most problematic journeys. The audit becomes the scoped backlog for that work.
Does the UX audit cover accessibility?
It includes an accessibility check of the key journeys, which flags the most important WCAG issues. If the European Accessibility Act applies to your service, we recommend a full accessibility audit for a complete conformance picture.
Related services, insights and terms
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Mircea Muraru
Delivery Manager · talk to us about UX audit
Ready to talk about UX audit?
Tell us what you need and by when. A senior specialist replies with a clear next step, not a sales deck.
We reply within 1 business day, usually the same day. Not ready to talk? Take the free AI assessment.