Grapefruit

Services

Custom software development for web, mobile and e-commerce

Grapefruit is a custom software development company in Romania that designs, builds, tests and runs web applications, mobile apps and e-commerce platforms for enterprises and scaling companies. One team covers discovery, UX, engineering, QA and support, so platforms like renault.ro and Dacia's online sales platform launch on fixed dates and keep improving after go-live.

Clients for this service: Work for Renault Romania, Dacia, BCR Școala de Bani, SCUT, CEZ

+20% website traffic (Renault Romania)

Signs you need this

  • Your platform cannot keep up with what marketing, sales or HQ need, and every change takes a sprint of workarounds.
  • You have a hard launch date, HQ standards to respect and not enough internal developers.
  • Several vendors own design, front end and back end, and quality gets lost at every hand-off.
  • The codebase from your MVP or your last agency is slowing releases and nobody fully trusts it.
  • You want AI features in your product but your data and APIs are not ready for them.

What we deliver

  • Web applications and portals

    Customer portals, self-service accounts, calculators, learning platforms and content platforms built on modern frameworks.

  • Mobile apps

    iOS and Android apps, native or cross-platform, connected to your existing back-office systems.

  • E-commerce and digital sales

    Online stores and assisted-sales platforms with catalogue, configurator, checkout and CRM integration.

  • APIs, integrations and back end

    Secure server-side logic, databases and integrations with CRM, ERP, payment and identity systems.

  • Quality assurance

    Functional, regression, performance, accessibility and security testing from the first sprint.

  • Run and evolve

    Monitoring, maintenance, security patching and a roadmap of improvements after launch.

How we work

  1. Discovery

    2-4 weeks

    Business goals, users, constraints and HQ standards turned into a prioritised backlog and architecture.

    You get: Requirements and user flows · Architecture and stack decision · Scoped estimate and release plan

  2. Design

    3-6 weeks

    Wireframes, UI and a component library validated with users before code.

    You get: Clickable prototype · Design system components

  3. Build and test

    2-9 months

    Two-week sprints with demos, automated tests and QA inside every sprint.

    You get: Working increments every sprint · Test reports

  4. Launch

    2-4 weeks

    Migration, performance and security checks, go-live plan and hypercare.

    You get: Launch checklist · Monitoring and alerting

  5. Run and improve

    Ongoing

    Support, maintenance and a measured improvement roadmap.

    You get: Monthly reports · Release roadmap

AI in this service

How AI changes software development at Grapefruit

Our engineers use AI coding assistants for scaffolding, test generation and code review, which shortens build time without skipping human review. When your product needs AI features (assistants, search over your content, document extraction, forecasting), we design data flows and APIs for them from the first sprint instead of bolting them on later.

Front-end development

Responsive, accessible interfaces that turn a design system into fast, maintainable code. We work in React, Next.js, Vue and Angular, follow WCAG guidelines and optimise for Core Web Vitals so pages load quickly on real mobile connections, not only on a developer laptop.

Back-end development

Databases, server-side logic, APIs and cloud infrastructure designed to handle traffic peaks and new features without rewrites. We modernise legacy systems, integrate CRM, ERP and payment providers, apply encryption, access control and monitoring, and hand over documented code your team can maintain.

Proof

Software Development work for our clients

We created the Money School platform for all those people who need practical instruments and resources to learn how to better plan their money and what they can do starting from tomorrow to become more financially intelligent.
Claudia Oprescu, Money School Program Coordinator, BCR Școala de Bani · Read the case study

Industries we deliver software development for

Ways to start

Fixed scope2 to 3 weeks

Technical & Platform Audit

Know the real state of your platform before you invest in it.

  • Code quality and architecture review
  • Performance (Core Web Vitals) and security surface review
  • CMS and stack fitness, GDPR and cookie compliance
  • AI readiness of your data and APIs
Request a technical audit
Fixed scopeHalf a day to 2 days, summary within 1 week

Discovery Workshop

Align business, IT and legal on what to build first, in one focused session.

  • Pre-workshop survey
  • Facilitated sessions with your decision makers
  • Prioritised initiative canvas with an owner per initiative
  • Written summary with the recommended next step
Book a discovery workshop
Project3 to 12 months

Digital Platform & Product

Platforms built for scale and change, delivered by one team from strategy to support.

  • Discovery and UX/UI design
  • Development and QA
  • Migration and launch
  • Support under an agreed SLA
Start a project

Software Development: frequently asked questions

Cannot find your question? Ask a senior specialist directly.

What does custom software development cost?

Cost depends on scope, number of integrations, security and compliance requirements, platforms (web, iOS, Android) and how much already exists. We do not quote from a one-line brief: a short discovery or technical audit gives you a scoped estimate with options, so you can compare a full build with a phased release before committing budget.

How long does it take to build a web platform or app?

A focused web application or first app release usually takes 3 to 6 months from discovery to launch; larger platforms with many integrations run 6 to 12 months in phased releases. We plan backwards from your launch date and agree what ships first, so the date holds even when scope changes.

Can you work with our existing systems and legacy code?

Yes. Most of our projects integrate with systems that already exist: CRM, ERP, core banking, billing, identity and HQ templates. When legacy code slows you down, we start with a technical audit and recommend whether to refactor, re-architect or replace it, with the trade-offs spelled out.

Who owns the code and intellectual property?

You do. Code, designs and documentation created for your project are transferred to you under the contract, and we work in repositories you can access from day one. That keeps you free to maintain the platform in-house or with another partner later.

Do you build custom software or use templates?

We build custom where it creates value and reuse proven frameworks and platforms where it does not, such as headless CMS, commerce engines or your HQ template. The goal is software that fits your processes and stays maintainable, not reinventing solved problems at your expense.

How do you handle security and compliance?

Security is part of the definition of done: dependency checks, secure authentication, access control, encryption, code review and security testing before release. For regulated clients we align with GDPR, OWASP guidance and your internal vendor and hosting rules, and document it for your IT and DPO reviews.

Portrait of Vlad Bordeianu
Vlad Bordeianu

Technical Lead · talk to us about software development

Book a 30-min call

Ready to talk about software development?

Tell us what you need and by when. A senior specialist replies with a clear next step, not a sales deck.

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