Digital Marketing
Grapefruit's performance marketing team plans and manages paid media across Google, Meta, TikTok, LinkedIn, YouTube and programmatic channels, optimised for sales, leads and acquisition cost rather than impressions. We start with a media strategy and tracking you can trust, produce creative variants with AI assistance, and report where every euro went and what it returned.
Clients for this service: Work for UNTOLD
Channel mix, budget allocation, audiences and KPIs.
Conversion tracking, consent mode and offline conversions.
Search, social, display, video and programmatic campaigns.
Ad creatives produced and tested per platform.
Dashboards showing spend, results and next actions.
1-2 weeks
Account, tracking and results review.
You get: Media audit
1-2 weeks
Channel roles, budgets, audiences and KPIs.
You get: Media plan
2-3 weeks
Tracking, campaign structure and first creative set.
You get: Live campaigns
Ongoing
Continuous bidding, audience and creative optimisation; monthly reviews.
You get: Monthly report · Test log
AI in this service
Performance marketing already runs on machine learning bidding; the difference is what you feed it. We supply clean conversion data and many more creative variants, produced with AI assistance and approved by people, so platform algorithms have better signals. For UNTOLD, AI-assisted creative libraries per audience segment supported a campaign strategy across five ad platforms, alongside an 80% faster newsletter workflow.
Proof
Campaigns that learn faster: AI-produced creative variants, segmented media and measurable sales.
Find out how ChatGPT, Gemini, Perplexity and Google AI Overviews describe your brand, and what to fix so they get it right.
See where your company stands on AI in 10 minutes, and what to fix first.
Cannot find your question? Ask a senior specialist directly.
Google Search, Shopping, Display and YouTube, Meta (Facebook and Instagram), TikTok, LinkedIn and programmatic display and video. We recommend the mix based on your audience and goals rather than running every channel by default.
Without a strategy, budgets spread across channels with no clear role and results are hard to compare. A media strategy sets audiences, channel roles, budget allocation and KPIs, so spend is targeted and every campaign can be judged against the same business goals.
Through a live dashboard and a monthly report that show spend, conversions, cost per acquisition, return on ad spend and what we changed. You keep ownership of ad accounts and data, so reporting is fully transparent.
Bids and budgets are monitored continuously, creatives and audiences are tested every week, and strategy is reviewed monthly and refreshed quarterly. Major changes are agreed with you before they happen.
Yes. We run campaigns in several languages and markets, adapting creative and targeting locally while keeping brand consistency. For UNTOLD we ran a segmented strategy across five ad platforms for Romanian and international audiences.
Digital Marketing Specialist · talk to us about performance marketing
Tell us what you need and by when. A senior specialist replies with a clear next step, not a sales deck.
We reply within 1 business day, usually the same day. Not ready to talk? Take the free AI assessment.
