Grapefruit

Software Development

Mobile app development for iOS and Android

Grapefruit designs and develops mobile apps for iOS and Android, from self-service and account apps to loyalty and companion apps, for enterprises and funded product teams. We cover UX research, native or cross-platform development, back-end integration, testing and store release, building on our design work for the Telekom Romania MyAccount app and CEZ's cross-platform customer app.

Clients for this service: Work for Telekom Romania, CEZ

Signs you need this

  • Customers expect to manage their account, bills or orders from their phone and you only offer a website.
  • Your app has poor store ratings and support tickets that point to usability problems.
  • You maintain two native apps with duplicated effort and features drifting apart.
  • A product or funding milestone requires an app launch on a fixed date.

What we deliver

  • App UX and UI

    Flows and interfaces designed for iOS and Android conventions.

  • Native or cross-platform build

    Swift/Kotlin or React Native, chosen for your features and team.

  • Back-end integration

    APIs, authentication, notifications and analytics connected to your systems.

  • Testing on real devices

    Functional, performance and accessibility testing across devices.

  • Store release and updates

    App Store and Google Play submission, release management and maintenance.

How we work

  1. Discovery

    2-4 weeks

    Use cases, users, integrations and platform strategy.

    You get: Feature map · Platform decision · Estimate

  2. Design and prototype

    3-6 weeks

    Clickable prototype tested with users.

    You get: Prototype · UI kit

  3. Build

    3-6 months

    Sprints with test builds shared every two weeks.

    You get: Test builds

  4. Release and grow

    2-4 weeks, then ongoing

    Store release, analytics review and update roadmap.

    You get: Store release · Update roadmap

AI in this service

How AI changes mobile app development at Grapefruit

Apps are becoming conversational: customers ask in natural language instead of navigating menus. We design in-app assistants over account, billing or product data with clear hand-off to human support, and use AI-generated test cases to cover more device and flow combinations before each release.

Industries we deliver mobile app development for

Ways to start

Fixed scopeHalf a day to 2 days, summary within 1 week

Discovery Workshop

Align business, IT and legal on what to build first, in one focused session.

  • Pre-workshop survey
  • Facilitated sessions with your decision makers
  • Prioritised initiative canvas with an owner per initiative
  • Written summary with the recommended next step
Book a discovery workshop

Mobile App Development: frequently asked questions

Cannot find your question? Ask a senior specialist directly.

Native or cross-platform: which should we choose?

Cross-platform frameworks such as React Native suit most account, loyalty and content apps and let one team ship both platforms. Native development makes sense for heavy device features, complex animations or strict performance needs. We recommend after discovery, based on features, budget and who will maintain the app.

How long does it take to launch a mobile app?

A first release of a focused app typically takes 4 to 9 months including discovery, design, development, testing and store approval. We prioritise a release that solves the most frequent customer tasks first, then add features in regular updates.

Can the app connect to our existing systems?

Yes. Self-service apps depend on integrations with billing, CRM, identity and core systems. We define and test those APIs early, and where your back end is not ready we build a middleware layer so the app does not wait for a full back-office replacement.

Do you handle App Store and Google Play publishing?

Yes. We prepare store listings, privacy declarations and builds, manage submission and review feedback, and set up release processes for updates. Publishing is done under your developer accounts, so you keep ownership of the apps.

How do you test mobile apps?

We test on a matrix of real devices and OS versions, combining automated tests for core flows with manual exploratory, accessibility and performance testing. Beta builds go to your stakeholders during development, so feedback arrives before release, not after.

Portrait of Vlad Bordeianu
Vlad Bordeianu

Technical Lead · talk to us about mobile app development

Book a 30-min call

Ready to talk about mobile app development?

Tell us what you need and by when. A senior specialist replies with a clear next step, not a sales deck.

We reply within 1 business day, usually the same day. Not ready to talk? Take the free AI assessment.