Fixed scope2 to 3 weeks
UX & Conversion Audit
Find what is costing you conversions, ranked by revenue impact.
- Heuristic and analytics review
- Funnel drop-off analysis
- 5 moderated user tests
- Accessibility check against the European Accessibility Act
Software Development
E-commerce development for enterprise and assisted online sales
Grapefruit develops e-commerce platforms for enterprises with complex catalogues and buying journeys, from Dacia's online car sales and reservation platform to Mattca's online pharmacy with about 10,000 products. We design and build catalogue, configurator, checkout, payments and CRM integration, on headless or platform-based architectures, and optimise conversion after launch so the store keeps growing revenue.
Clients for this service: Work for Dacia, Mattca
Signs you need this
- Your products need configuration, financing or dealer involvement that a standard shop template cannot handle.
- The catalogue is large and customers cannot find products quickly.
- The store platform limits marketing campaigns, markets or integrations.
- Conversion is low on mobile and checkout abandonment is high.
What we deliver
Commerce architecture
Platform or headless decision, integrations and scalability plan.
Catalogue and search
Product data model, categories, filters and search.
Configurator and checkout
Guided selection, pricing logic, payments and order flows.
Integrations
ERP, stock, CRM, payment, delivery and dealer or store systems.
Launch and optimisation
Performance, SEO migration, analytics and CRO after go-live.
How we work
Discovery
3-4 weeks
Buying journeys, catalogue, integrations and business rules.
You get: Journey maps · Architecture · Estimate
Design
4-8 weeks
Catalogue, product, configurator and checkout UX tested with shoppers.
You get: Prototype · Design system
Build and integrate
3-8 months
Sprints with integrations and test orders end to end.
You get: Release candidates · Integration tests
Launch and optimise
Ongoing
SEO-safe migration, monitoring and conversion testing.
You get: Live store · CRO backlog
AI in this service
How AI changes e-commerce development at Grapefruit
AI is changing how people shop online: conversational product finders, generated product content at catalogue scale, and personalised recommendations. We add these where they lift conversion and keep product facts under human control, and we structure product data so AI shopping assistants and search engines can read it correctly.
Industries we deliver e-commerce development for
Ways to start
Fixed scope2 to 3 weeks
Technical & Platform Audit
Know the real state of your platform before you invest in it.
- Code quality and architecture review
- Performance (Core Web Vitals) and security surface review
- CMS and stack fitness, GDPR and cookie compliance
- AI readiness of your data and APIs
E-commerce Development: frequently asked questions
Cannot find your question? Ask a senior specialist directly.
Headless commerce or an all-in-one platform?
An all-in-one platform is faster to launch and fine for standard catalogues. Headless commerce suits brands with complex journeys, several markets or channels, or strict performance and design needs. We compare both against your roadmap and total cost of ownership before recommending.
Can e-commerce work for products like cars or medicines?
Yes, with the right journey. On Dacia's sales platform customers explore in-stock cars with real colour renders and reserve one online, and the dealer is notified. Mattca launched with about 10,000 products across 440 categories. High-value or regulated products need clear information, trust signals and hand-offs to people.
How do you protect SEO when replacing an online store?
We map every indexed URL to its new equivalent, set up permanent redirects, keep product structured data and monitor crawling and rankings after launch. Migration is planned in discovery, not in the last week.
Which systems can you integrate with the store?
Typical integrations include ERP and stock, CRM and loyalty, payment providers, delivery and courier services, product information management and dealer or store systems. Each integration is specified, tested with real scenarios and monitored after launch.
What drives the cost of an e-commerce platform?
Catalogue complexity, number of integrations, markets and languages, custom features such as configurators, and whether you choose a platform licence or headless build. A UX audit or discovery gives you a scoped estimate with options before you commit.
Related services, insights and terms
Related services
Related insights
Vlad Bordeianu
Technical Lead · talk to us about e-commerce development
Ready to talk about e-commerce development?
Tell us what you need and by when. A senior specialist replies with a clear next step, not a sales deck.
We reply within 1 business day, usually the same day. Not ready to talk? Take the free AI assessment.