AI-first digital and software company · Since 1999
We design, build and run AI solutions and digital products for enterprises in automotive, banking, energy and consumer brands. See the AI we have shipped.
Part of RCI Holding · Co-founder of Digital Innovation Zone (European Digital Innovation Hub) · Reviewed on Clutch and G2
Shipped with AI · UNTOLD
80%
faster newsletter creation
Fine-tuned language models, in Romanian and English.
Read the case study →Proof, not promises
Case study · UNTOLD
80%
faster newsletter creation
In 2025, Grapefruit built two custom GPT-4.1 models for UNTOLD, Romania's largest live events organizer, fine-tuned on its newsletter archive in Romanian and English. The AI MVP shipped in one week and cut newsletter creation time by 80%, while a segmented campaign strategy across five ad platforms reached hundreds of thousands of fans.
Read the UNTOLD case study →Our own product
Our own generative-AI product, which creates bedtime stories for children. We practice what we preach.
Visit povelia.com (opens in a new tab)↗Case study · Ogre.ai
Client names withheld. We can walk you through the method on a call.
Choose your path
Enterprise & RFP
Security, GDPR and AI data policy answers in one place, and a direct line for tenders and vendor onboarding.
Build a platform or product
Web platforms, mobile apps and e-commerce, from discovery and UX to development, QA and running it after launch.
Adopt AI in your company
Find the use cases worth doing, prototype them on your data, then build and operate them in production.
Grow with marketing
Performance media, content and automation, with AI where it measurably saves time or lifts conversion.
Start small with AI
See where your company stands on AI in 10 minutes, and what to fix first.
Find the 3 AI use cases worth funding in your business, with the numbers to defend them.
A working AI prototype on your own data in 4 weeks, so you decide with evidence, not slides.
Step 4
Agents, assistants and custom AI in production, monitored and improved after launch.
Custom AI development →Digital platforms
E.ON Energie Romania · Energy & Utilities
700k+ visitors
Dacia · Automotive
Renault Romania · Automotive
+20% website traffic
Services
Web platforms, mobile apps and e-commerce, built, tested and maintained.
With AI: AI features inside the product and AI-assisted engineering and QA.
Research, UX audits and product design for complex customer journeys.
With AI: Faster prototyping and interfaces designed for AI assistants and agents.
Roadmaps that connect business goals to what gets built and measured.
With AI: Use-case discovery and readiness baked into the digital roadmap.
Performance media and content across search, social and programmatic.
With AI: AI-assisted content at scale and visibility in AI search answers.
CRM, lifecycle journeys and lead management that sales actually uses.
With AI: Scoring, segmentation and personalised journeys driven by your data.
Tracking, dashboards and conversion rate optimisation.
With AI: Anomaly detection and faster insight from the data you already collect.
Industries
Since 1999
1999
A digital agency in Romania, at the start of the commercial web.
2010
bautozar.ro launches, one of many projects in a 20-year partnership with Dacia.
2011
We move from branding to a full suite of digital services, with UX/UI at the core by 2016.
2016
Loyalty and community work for IQOS Club and the NESCAFÉ Alegria campaign platform.
2020
UX, UI and front-end for Ogre.ai, a B2B energy forecasting platform.
2021
Our own digital maturity assessment tool goes live.
2025
We shift the company's focus to AI and ship fine-tuned newsletter models for UNTOLD.
Today
Grapefruit joins RCI Holding's Digital Innovation & Technology pillar.
In their words
“Our focus is to become the first fully integrated energy management platform, providing deep insights to utilities for running their businesses more efficiently in the new digital era and for a more sustainable future.”
700k+ visitors
“Moreover, Grapefruit’s team came up with creative and practical solutions that were cost-effective and got us great results. Communication was always clear and efficient. They delivered exactly what we wanted and met our established KPIs.”
“The migration of the website was both a challenging and complex project and the support provided by the Grapefruit team was very good, and they were hands-on through the entire technical process. Also, the fact that there was an Agile project management approach in place from start to the end, made the entire way of working efficient and clear from one iteration to the other and I really appreciated the collaboration with them.”
How we work
One accountable team from discovery to operation, whether the work is AI, a platform or a campaign.
See how we work01
Goals, users, data and constraints, agreed before anything is built.
02
Test the riskiest idea first, with real users or real data.
03
We ship in short iterations, with QA from day one.
04
We operate what we launch and improve it against agreed metrics.
Insights
· 3 min read
As automation rises, human touch becomes more valuable. Discover why empathy, judgment, and real connection are strategic advantages for brands.
· 4 min read
The B2B funnel has changed. Learn how AI, buyer behaviour, and smarter journeys are reshaping demand generation and sales in 2026.
· 3 min read
Many digital transformation projects fail long before launch. Learn the common mistakes leaders make and what successful transformation requires.
Backed by a group, recognised by peers
Part of
Grapefruit is part of the group's Digital Innovation & Technology pillar. RCI Holding brings together 21 companies across 35 countries.
About RCI Holding →Co-founder
A European Digital Innovation Hub (eDIH) supporting digital and AI adoption.
Also a co-founder of ALL INDIE.
Recognised by
Careers
A team spread across Bucharest, Iasi, Cluj-Napoca, Timisoara, Brasov, working on products people use every day. Our values shape how we work with clients and with each other.
Life at GrapefruitTell us where you are. We will come back with a clear next step, not a sales deck.
We reply within 1 business day, usually the same day. Not ready to talk? Take the free AI assessment.
