Grapefruit

Software Development

Web application development for portals, platforms and self-service

Grapefruit builds custom web applications such as customer portals, self-service accounts, financial calculators, learning platforms and content platforms for enterprises. We handle discovery, UX, front end, back end, integrations, QA and support in one team, using frameworks such as Next.js and React, so your application is secure, accessible and fast, and your team can keep evolving it after launch.

Clients for this service: Work for BCR Școala de Bani, Garanti BBVA Romania, Renault Romania, BCR, SCUT

+20% website traffic (Renault Romania)

Signs you need this

  • Customers call or visit a branch for tasks they should be able to do online.
  • Your current portal runs on a stack that few developers still want to maintain.
  • An HQ template or new brand requires rebuilding the platform on a fixed date.
  • Internal teams run key processes in spreadsheets because no tool fits.

What we deliver

  • Architecture and stack

    Framework, hosting and integration decisions documented with trade-offs.

  • Front end

    Responsive, accessible UI built from a design system.

  • Back end and APIs

    Business logic, data model, authentication and integrations.

  • CMS and content

    Headless or traditional CMS set up so editors can publish without developers.

  • Testing and launch

    Automated and manual testing, performance and security checks, go-live.

How we work

  1. Discovery

    2-4 weeks

    Users, processes, integrations and constraints mapped into a backlog.

    You get: Backlog · Architecture · Estimate

  2. UX and UI

    3-6 weeks

    Prototype validated with users and stakeholders.

    You get: Prototype · Design system

  3. Build

    2-6 months

    Sprints with demos every two weeks and QA inside each sprint.

    You get: Release candidates

  4. Launch and hypercare

    2-4 weeks

    Migration, go-live and close monitoring in the first weeks.

    You get: Live application · Runbook

AI in this service

How AI changes web application development at Grapefruit

Web applications are where most customer-facing AI will live: assistants that answer questions over contracts, bills or policies, smarter search over your content and automated document handling. We design your application's data and APIs to support these features, and our AI team can add them as a scoped prototype sprint once the core platform is live.

Proof

Web Application Development work for our clients

We created the Money School platform for all those people who need practical instruments and resources to learn how to better plan their money and what they can do starting from tomorrow to become more financially intelligent.
Claudia Oprescu, Money School Program Coordinator, BCR Școala de Bani · Read the case study

Industries we deliver web application development for

Ways to start

Fixed scopeHalf a day to 2 days, summary within 1 week

Discovery Workshop

Align business, IT and legal on what to build first, in one focused session.

  • Pre-workshop survey
  • Facilitated sessions with your decision makers
  • Prioritised initiative canvas with an owner per initiative
  • Written summary with the recommended next step
Book a discovery workshop
Fixed scope2 to 3 weeks

Technical & Platform Audit

Know the real state of your platform before you invest in it.

  • Code quality and architecture review
  • Performance (Core Web Vitals) and security surface review
  • CMS and stack fitness, GDPR and cookie compliance
  • AI readiness of your data and APIs
Request a technical audit

Web Application Development: frequently asked questions

Cannot find your question? Ask a senior specialist directly.

Which technologies do you use for web applications?

We choose per project. Recent platforms use Next.js and React on the front end, Node.js on the back end and a headless CMS such as Strapi, while WordPress, Magento and Adobe Experience Manager integrations appear where clients already run them. The decision depends on your team, group standards, hosting rules and platform lifetime.

How long does a web application take to build?

A focused application with a few integrations usually takes 3 to 6 months including discovery and launch. Platforms with complex integrations, several user roles or migrations take longer and are released in phases so users get value early.

Can you rebuild our platform on our HQ template or global CMS?

Yes. We rebuilt renault.ro on Renault's international CMS platform in three and a half months, and our SEO guide was adopted as a model by other countries. We work within the HQ digital team's rules and focus effort on the local content, integrations and experience your market needs.

Do you migrate content and data from the old platform?

Yes. Migration is planned in discovery: what moves, what is cleaned or retired, how URLs redirect to protect SEO, and how data is validated. For renault.ro this meant reducing more than 2,000 legacy pages to about 200 and planning the redirects.

What happens after launch?

We offer support and maintenance with agreed response times, security patching and a roadmap of improvements based on analytics and user feedback. You can also take the application in-house: code, documentation and access are yours.

Portrait of Vlad Bordeianu
Vlad Bordeianu

Technical Lead · talk to us about web application development

Book a 30-min call

Ready to talk about web application development?

Tell us what you need and by when. A senior specialist replies with a clear next step, not a sales deck.

We reply within 1 business day, usually the same day. Not ready to talk? Take the free AI assessment.