Services
Grapefruit implements marketing automation and CRM systems, such as HubSpot, that turn website visitors and campaign responses into qualified, tracked leads. We design the data model, lead scoring, nurturing flows and omnichannel journeys, integrate them with sales and your website, and report on pipeline, not just clicks, so marketing and sales work from one source of truth.
Clients for this service: Work for UNTOLD, Nestlé Romania, IQOS (Philip Morris Romania)
Data model, pipelines, properties, permissions and migration of existing data.
Rules that qualify leads and hand them to the right salesperson at the right moment.
Email and multi-channel sequences personalised by segment and buying stage.
Platform selection, workflows, forms and triggers across your tech stack.
Coordinated email, paid, social, web personalisation and offline touchpoints.
Attribution and dashboards from first touch to revenue.
1-2 weeks
Lead sources, stages, handovers and data flows documented with marketing and sales.
You get: Funnel and data map · Lead definitions
3-6 weeks
CRM model, scoring, workflows and integrations.
You get: Configured CRM · Integration specs
2-4 weeks
Nurturing and omnichannel flows with content and tracking.
You get: Live workflows · Tracking plan
Ongoing
A/B tests, cadence and scoring adjustments based on pipeline data.
You get: Monthly pipeline report
AI in this service
AI now sits inside the CRM: predictive lead scoring, drafting personalised follow-ups, summarising sales conversations and flagging churn risk. We implement these features only where your data supports them, keep humans approving outbound messages, and can add an AI assistant on your website that qualifies enquiries and writes them straight into the CRM.
A well-run CRM centralises customer data and aligns marketing, sales and service. We clean, structure and enrich your data, connect the CRM with marketing, sales and service tools, automate lead assignment and follow-ups, and track pipeline velocity, conversion rates and lifetime value.
Nurturing builds trust with prospects who are not ready to buy yet. We use behavioural data and segmentation to personalise email, retargeting and dynamic content by stage, and hand leads to sales when they are qualified, with the context sales needs for the first conversation.
Omnichannel means one customer view and synchronised messages across email, paid media, social, search, website personalisation and offline touchpoints. We orchestrate journeys for complex B2B sales or fast consumer campaigns and measure attribution across channels.
We help you choose the right platform for your stage, then build workflows, forms and triggers around real customer needs so automated messages stay relevant. Automation is integrated with your CRM, website and analytics, and designed to scale as campaigns and tools are added.
Proof
UNTOLD · Entertainment & EventsAI
80% faster newsletter creation
Nestlé Romania · Consumer Brands & Retail
IQOS (Philip Morris Romania) · Consumer Brands & Retail
Align business, IT and legal on what to build first, in one focused session.
See where your company stands on AI in 10 minutes, and what to fix first.
Cannot find your question? Ask a senior specialist directly.
It depends on your sales process, team size, existing stack and budget. We have hands-on experience with HubSpot and integrate other CRM and automation platforms. We recommend a platform after mapping your funnel and data, not before, and we will tell you if your current tool is enough.
A focused implementation with pipelines, lead scoring, core workflows and website integration usually takes 6 to 12 weeks. Data migration from several legacy sources, many integrations or multiple business units extend that, so we scope it after a short discovery.
Only if it is designed around the tool instead of the customer. We design flows around real questions and buying stages, write content that sounds like your team, and keep human handovers for the moments that matter, such as pricing and negotiation.
Yes. Integration is usually the most valuable part: forms, e-commerce orders, loyalty activity and product usage flowing into one customer record. We document every integration and respect GDPR consent at each step.
By pipeline and revenue metrics: qualified leads, conversion rate between stages, time to first contact, sales cycle length and customer lifetime value. We set a baseline at the start so improvements are measurable, not anecdotal.
Business Development Manager · talk to us about marketing automation & CRM
Tell us what you need and by when. A senior specialist replies with a clear next step, not a sales deck.
We reply within 1 business day, usually the same day. Not ready to talk? Take the free AI assessment.
