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Industries we build digital products and AI for

Grapefruit builds digital products and AI solutions for four core industries: automotive, banking and financial services, energy and utilities, and consumer brands and retail. Each industry page covers the challenges we see, what we build, realistic AI use cases and the case studies behind them. We also deliver in telecom, pharma, entertainment, education and technology.

Core industries

Where we have the deepest track record

Automotive
Grapefruit builds digital sales platforms, brand websites and customer journeys for automotive brands, importers and dealer networks. Our 20-year digital partnership with Dacia includes its online sales and reservation platform, we rebuilt renault.ro on Renault's international CMS in three and a half months, and we now help automotive teams apply AI to lead handling and content.
Clients: Dacia, Renault, Nissan, DENSO
- Dacia: online car sales platform with an end-to-end reservation flow
- Renault.ro: new website launched in 3.5 months, with 20% more traffic after three months
Automotive: challenges, AI use cases and work →
Banking & Financial Services
Grapefruit designs and builds digital banking experiences, financial education platforms and customer tools for banks and financial services companies in Romania. We redesigned and migrated Garanti BBVA Romania's website after an RFP, built BCR's Scoala de Bani e-learning platform and its budget calculator, and we help banks take AI from pilot to production within GDPR, DORA and accessibility rules.
Clients: Garanti BBVA Romania, BCR
Banking & Financial Services: challenges, AI use cases and work →
Energy & Utilities
Grapefruit builds customer portals, apps, education platforms and AI data products for energy suppliers, grid operators and energy traders. We designed CEZ's customer experience across portal, app and kiosks, built and run despre-energie.ro for E.ON and Delgaz Grid, and built the interface of the Ogre.ai forecasting platform. As part of RCI Holding, we work alongside energy and infrastructure specialists.
Clients: CEZ, E.ON Energie Romania, Delgaz Grid, Ogre.ai, PPC
Energy & Utilities: challenges, AI use cases and work →
Consumer Brands & Retail
Grapefruit builds loyalty and community platforms, multi-brand content platforms, campaign platforms and e-commerce for consumer brands and retailers. Since 2016 we have built and evolved IQOS Club for Philip Morris Romania, designed traiestecugust.ro for Nestle Romania, ran the NESCAFE Alegria #goodthoughts campaign, and we now help brand teams use first-party data and AI to produce and personalise more.
Clients: IQOS (Philip Morris Romania), Nestle Romania, NESCAFE, Noriel, Tuborg, NAOS, Bioderma
Consumer Brands & Retail: challenges, AI use cases and work →

Also delivered in

Other industries we have worked in

These industries do not have a dedicated page yet. Their case studies show what we delivered.

Telecom

1 case study →

Telekom Romania project key visual

Telekom Romania · Telecom

Telekom Romania: MyAccount self-service app designed for iOS and Android

Read the case study →

Pharma & Healthcare

1 case study →

Mattca project key visual

Mattca · Pharma & Healthcare

Mattca: an online pharmacy megastore launched with 10,000 products in Magento

Read the case study →

Entertainment & Events

1 case study →

UNTOLD project key visual

UNTOLD · Entertainment & EventsAI

80% faster newsletter creation

UNTOLD: fine-tuned GPT-4.1 models cut newsletter creation time by 80%

Read the case study →

Education & Public Sector

1 case study →

INGENIUM European University Alliance project key visual

INGENIUM European University Alliance · Education & Public Sector

INGENIUM: one digital identity and communication strategy for 10 European universities

Read the case study →

Technology & SaaS

1 case study →

SCUT project key visual

SCUT · Technology & SaaS

3 weeks from kickoff to launch, end to end

SCUT: a secure cybersecurity brand website designed, built and launched in 3 weeks

Read the case study →

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