Fixed scope2 to 3 weeks
UX & Conversion Audit
Find what is costing you conversions, ranked by revenue impact.
- Heuristic and analytics review
- Funnel drop-off analysis
- 5 moderated user tests
- Accessibility check against the European Accessibility Act
Analytics & Optimization
Conversion rate optimization (CRO) services
Grapefruit's conversion rate optimization service turns more of your existing visitors into customers or leads. We find where and why users drop off through analytics, heatmaps, session recordings and user research, then design, build and A/B test improvements in priority order. Quick fixes often show impact within weeks; deeper experiments deliver results over 2 to 3 months.
Clients for this service: Related practice work for Renault Romania, Garanti BBVA Romania, Mattca
Signs you need this
- Paid traffic keeps getting more expensive while conversion rate stays flat.
- Checkout, lead forms or applications have high abandonment.
- Design changes are made on opinion and nobody measures whether they worked.
- You have enough traffic to test but no testing programme.
What we deliver
Conversion research
Funnel analysis, heatmaps, recordings, surveys and user tests.
Hypothesis backlog
Test ideas ranked by expected impact, confidence and effort.
Test design and build
Variants designed and developed by our UX and front-end team.
A/B and multivariate tests
Run with proper sample sizes and statistical checks.
Learning reports
What won, what lost and what it tells you about customers.
How we work
Research
2-3 weeks
Analytics, behaviour and user research on key funnels.
You get: Conversion audit
Prioritise
1 week
Hypotheses ranked by impact and effort; quick fixes separated.
You get: Test roadmap
Test
2-4 weeks per test cycle
Design, build, run and analyse experiments.
You get: Test results
Roll out and repeat
Ongoing
Winners implemented, learnings feed the next cycle.
You get: Learning report
AI in this service
How AI changes conversion rate optimization at Grapefruit
AI helps us find conversion problems faster by summarising large volumes of session recordings, survey answers and chat logs into patterns, and by generating copy and layout variants for testing. Statistical decisions stay with analysts. We also test AI features themselves, such as product finders or assistants, against the experience without them.
Proof
Related work from our Analytics & Optimization practice
Renault Romania · Automotive
+20% website traffic
Renault.ro: new website launched in 3.5 months, with 20% more traffic after three months
Read the case study →
Garanti BBVA Romania · Banking & Financial Services
Garanti BBVA Romania: website migrated to a new CMS with no loss in search ranking
Read the case study →
Mattca · Pharma & Healthcare
Mattca: an online pharmacy megastore launched with 10,000 products in Magento
Read the case study →“The migration of the website was both a challenging and complex project and the support provided by the Grapefruit team was very good, and they were hands-on through the entire technical process. Also, the fact that there was an Agile project management approach in place from start to the end, made the entire way of working efficient and clear from one iteration to the other and I really appreciated the collaboration with them.”
Industries we deliver conversion rate optimization for
Ways to start
Conversion Rate Optimization: frequently asked questions
Cannot find your question? Ask a senior specialist directly.
What is conversion rate optimization?
Conversion rate optimization (CRO) is the practice of increasing the share of visitors who complete a goal, such as buying, requesting a quote or applying. It works by finding friction through research, changing the experience and proving the effect with controlled tests.
How do you find what blocks conversions?
We analyse funnel reports, heatmaps, session recordings and click maps, run on-site surveys and usability tests, and review forms and error logs. Combining behaviour data with what users tell us explains why they leave, not only where.
How quickly will we see results?
Clear usability fixes can show impact within weeks. A structured testing programme usually delivers meaningful, validated results over 2 to 3 months, depending on traffic volume and how many tests can run in parallel.
Do we need a lot of traffic for A/B testing?
Enough to reach statistical significance in a reasonable time. For lower-traffic sites we focus on larger changes, user testing and before-and-after analysis instead of many small A/B tests, and we tell you upfront what is realistic.
Is CRO a one-time project?
It works best as a programme. Customer behaviour, traffic mix and competitors change, so continuous testing keeps improving results and builds knowledge about your customers that also informs marketing and product decisions.
Related services, insights and terms
Related services
Related insights
Elizabeta Vîrlan
Content Marketer · talk to us about conversion rate optimization
Ready to talk about conversion rate optimization?
Tell us what you need and by when. A senior specialist replies with a clear next step, not a sales deck.
We reply within 1 business day, usually the same day. Not ready to talk? Take the free AI assessment.