Services
Grapefruit is a digital marketing agency in Romania that plans and runs integrated campaigns, content programmes, social media and performance media for consumer brands, entertainment and B2B companies. We combine creative production with data and AI-assisted workflows, as in UNTOLD's campaigns for global audiences, and report every activity against sales, leads or retention.
Clients for this service: Work for UNTOLD, NESCAFÉ Alegria (Nestlé Romania), E.ON Energie Romania, Mattca, Renault Romania
Concept, creative, media plan, landing pages and reporting for launches and seasonal moments.
Content audit, editorial strategy, production and publishing across owned channels.
Platform roles, audiences, formats, creator partnerships and KPIs.
Calendar, publishing, community management and monthly optimisation.
Visuals, motion and video assets adapted to each platform and brand guidelines.
Paid search, social, display and video run for measurable acquisition.
1-2 weeks
Channels, content and data reviewed; business KPIs agreed.
You get: Channel audit · KPI framework
2-3 weeks
Audiences, messages, creative concept and channel plan.
You get: Campaign or content strategy · Creative concept
2-4 weeks
Creative assets, landing pages, tracking and media setup.
You get: Assets · Tracking plan
Ongoing
Weekly monitoring, monthly optimisation, quarterly strategy refresh.
You get: Monthly performance report
AI in this service
We use custom brand-voice models and AI-assisted production to create more on-brand content variants with the same team. For UNTOLD, two GPT-4.1 models fine-tuned on the newsletter archive cut newsletter creation time by 80%. Editors approve everything that is published, and AI search visibility (how ChatGPT or Gemini describe your brand) is now part of the channel plan.
Integrated campaigns that combine paid media, SEO, social storytelling, creator collaborations and email. Most campaigns are ready to launch within 4 to 8 weeks including strategy, creative and setup, and are optimised with A/B tests and real-time data while they run.
We start with a content audit, brand guidelines and audience insights, then plan, produce and publish content for B2B or consumer audiences. Performance is tracked against engagement, conversions and ROI, with a major strategy review every 6 to 12 months.
Proof
UNTOLD · Entertainment & EventsAI
80% faster newsletter creation
NESCAFÉ Alegria (Nestlé Romania) · Consumer Brands & Retail
17M coffee cups carrying #goodthoughts messages
E.ON Energie Romania · Energy & Utilities
700k+ visitors
17M coffee cups
“We’ve always wanted to reach out to the NESCAFÉ Alegria consumers through a unique campaign that would strengthen our relationship with the coffee lovers. Therefore, we combined the product package and our digital assets to give consumers the means to make the entire country smile while enjoying NESCAFÉ Alegria. We believe that 17 million coffee cups bearing the #goodthoughts messages is not a small number.”
Find out how ChatGPT, Gemini, Perplexity and Google AI Overviews describe your brand, and what to fix so they get it right.
Campaigns that learn faster: AI-produced creative variants, segmented media and measurable sales.
See where your company stands on AI in 10 minutes, and what to fix first.
Cannot find your question? Ask a senior specialist directly.
It depends on your goals, but typically strategy, content and creative production, social media management, performance media and monthly reporting against agreed KPIs. We define scope, channels and output volumes up front, and adjust them each quarter based on what the data shows.
Most integrated campaigns are ready within 4 to 8 weeks, covering strategy, creative, landing pages, tracking and media setup. Tactical activations on existing assets can go live faster; complex multi-market campaigns with new platforms need more time.
We agree business KPIs before launch (leads, sales, cost per acquisition, retention) and set up tracking to measure them, not only reach and engagement. Reports show what changed, why, and what we will do next month.
Not if it is done properly. We train brand-voice models on your approved content and keep editors in the loop for every piece. The AI handles volume and variants; people handle judgement, facts and tone. The UNTOLD case shows the approach in production.
Yes. We often run strategy, content and creative while a media agency buys, or support an in-house team with production capacity. Clear ownership, shared KPIs and one reporting view keep everyone accountable.
Digital Marketing Specialist · talk to us about digital marketing
Tell us what you need and by when. A senior specialist replies with a clear next step, not a sales deck.
We reply within 1 business day, usually the same day. Not ready to talk? Take the free AI assessment.
Social media strategy
Strategy defines the roadmap: which platforms play which role, target audiences, content formats, creator and user-generated content, and KPIs. We connect social with CRM, content and paid media so it contributes to the full funnel instead of living in its own report.