Dacia: online car sales platform with an end-to-end reservation flow

With all the information we received and knowing the new CMS, we started designing the first page. In this phase we used sketches, but also UX Pin to simulate the exact position of content blocks and images.

We reinforced the customer’s trust in the online buying experience by providing the Vehicle Identification Number, real car specifications and fast delivery.

When the consumer chooses a car, they can reserve it online by depositing a fee. Their preferred dealer is notified, the papers are prepared, client comes in, signs the documents, pays the rest of the sum and receives a car that is already on stock.

For two decades, Grapefruit and Dacia have shared more than projects. The online sales platform is one of a series of Dacia platforms we built and still run:

2010: bautozar.ro

Context: Bautozar.ro was an online auto marketplace created for Dacia and Renault, with the purpose to centralize offers for passenger cars (new and used), commercial vehicles, and auto financing – all in one place.

Key features:

• Advanced search by brand, model, price, mileage, year of manufacture, fuel type, transmission etc.
• Integration with the 2012 “Rabla” (scrappage) program
• Direct buy & sell options for cars through the platform
• Detailed filters (number of owners, engine power, county, and more)

Impact: Recognized as “the best online auto fair” for Dacia and Renault, the portal is no longer available, having paved the way for today’s e-commerce platforms www.vanzari.dacia.ro and www.vanzari.renault.ro.

2018: www.vanzari.dacia.ro

Context: As long-term partners of Dacia, we built a digital bridge between the brand and its customers. Despite the short execution time, the project was delivered on schedule and exceeded expectations.

Key features:

• Car Ingestion Engine: an automated system generating 100+ personalized specs and images per model
• Real renders integrated and customized to each customer’s chosen color
• Structured product data enabling the full catalog to be populated accurately in just a few clicks

Impact: The platform transformed car buying from a traditional offline process into a seamless digital journey. Customers could configure their dream car, preview it in their chosen color, and place an order – from the comfort of their home. By making e-commerce for cars intuitive and trustworthy, the project set a new benchmark in Romania and proved that even one of the biggest purchases a customer makes can be completed entirely online. Today, the website stands as Dacia’s official online sales platform.

2018: www.finantare.dacia.ro

Context: This is the official Dacia financing portal in Romania, enabling customers to configure and secure vehicle loans or leases directly online.

Key features:

• Online financing: configure and secure vehicle loans or leasing offers
• Bundled services: integrated access to maintenance, insurance, and other add-ons
• Promotional programs: full integration with schemes such as Rabla
• Seamless process: financing available directly from the car purchasing journey

Impact: The portal marked a significant step toward fully digital car purchasing experiences for Dacia customers, making financing faster, more transparent, and easier to access entirely online.

2019: www.asistenta.dacia.ro

Context: Every journey comes with the unexpected. For Dacia drivers, the need for peace of mind on the road grew as mobility expanded across Romania and beyond. The challenge was to provide a reliable safety net that works anytime, anywhere.

Key features:

• Dedicated Roadside Assistance platform: transforms breakdowns into manageable moments
• 24/7 support: access to on-site repairs, towing, replacement vehicles, and accommodation when needed
• Wide coverage: available not only in Romania but across a European support network
• Digital access: help available with just a few clicks, anytime, anywhere

Impact: The platform reshaped how drivers think about safety. Instead of worrying about what might go wrong, Dacia customers gained the confidence to travel further, knowing that help is always close at hand. With transparency, clear contract options, and a mobile app for real-time updates, Dacia Assistance became a trusted travel companion that keeps journeys moving.

2020: Dacia Logan Stepway Launch

Context: Each time Dacia unveiled a new model, the launch was designed as a digital experience. Dedicated landing pages allowed customers to explore the car’s features, book test drives, and review purchase options - all in one seamless journey.

Key features:

• Dedicated launch landing page highlighting the Logan Stepway’s key features
• Integrated test drive booking directly from the page
• Purchase options available online, guiding customers through the journey
• Immersive digital storytelling that connected product highlights with customer expectations

Impact: The Logan Stepway launch page became a standout example of how digital storytelling could turn interest into engagement. Even though it is no longer active, it remains a milestone in Dacia’s digital transformation journey, proving how online experiences can elevate traditional car launches.

2025: www.dacia.ro

Ongoing collaboration: Our collaboration with Dacia goes beyond simple website maintenance. It means ensuring a constantly updated, reliable, and engaging digital presence that adapts to both brand needs and customer expectations.

Key activities:

• Managing new car releases and keeping promotional offers up to date
• Structuring & optimizing pages to deliver a coherent, user-friendly browsing experience
• Running and monitoring promotional campaigns via Adobe Campaign to ensure accurate implementation of discounts and special offers
• Aligning brand identity with customer expectations across all touchpoints

Impact: Through continuous optimization and management, dacia.ro has become a dynamic digital hub that supports launches, campaigns, and long-term brand consistency, ensuring Dacia stays ahead in the online automotive experience.