Grapefruit

AntibioticeArchive, 2015

Antibiotice: a pharma website redesigned for investors, specialists and patients

In 2015, a decade after rebranding Antibiotice, Grapefruit redesigned the pharmaceutical manufacturer's website. After touring its facilities, the team planned a site that serves investors, presents the full product line, gives specialists private access and handles job, complaint and side-effect forms, then sketched templates, designed the visual style and responsive behaviour.

Antibiotice project key visual

Key results

Results being verified

We only publish numbers the client has confirmed. The outcomes for this project are being verified; the scope and deliverables below are final.

Context

Overview

Back in 2005, we were the guys and gals behind Antibiotice’s rebranding, distinguishing itself with a modern an fresh look. Now, after a decade since the rebranding, the companies got reunited, but this time for the 2015 website redesign.

Context

Off we go

Although time has passed, there was a sense of familiarity and warmness when we got all together at the table. To perfectly understand the evolution over the years, we went on a guided tour through Antibiotice‘s major facilities. We were blown away by the processes and whole ecosystem that took place inside the building. We felt like teenagers on a field trip with so much information on our hands.
Antibiotice project visual: Off we go

Challenge

Planning the website

After we’ve got to speed with today’s Antibiotice, we started planning the website. From the start it was clear for us: this was not going to be a simple presentation website. It had to be more, it had to be a tool for potential investors, it had to present all the product line, give private access to specialists, offer forms for job applications, complaints or pointing out side effects. Not to mention all that went outside the company: from awards and certificates to summer schools and community involvement.
Antibiotice project visual: Planning the website

Process

There’s no “I can’t draw”

With the flows validated, we moved to probably our favorite step in any process, and that is… sketching. We drew, we doodled, we ripped the pages like artists and then drew some more. We focused primarily on templates that match each state presented in the previous flows.

This assured us we didn’t divert from the main tracks and identify possible exceptions. Also, we didn’t invest too much time on details at this stage, leaving out content modifications/variations to be done when designing the mock-ups for each template.

Antibiotice hand-drawn sketches: There’s no “I can’t draw”

Implementation

Clients’ team

As the templates were implemented one by one in the CMS, we invited the client team to insert and modify the content where it was necesarry.
Antibiotice team at work: Clients’ team

Process

Design me like one of your french websites

Moving forward we started designing the visual style for the new website. We did it at the same time we were working on the mockups. This allowed us to draw each page component and element, especially when switching from sketches to mockups.
Antibiotice project visual: Design me like one of your french websites

Solution

One site fits all

Of course we didn’t forget about mobile and as we designed each template, we bundled them with guidelines and simulations for their responsive behavior. This way the web developers knew when and how the website will react to certain resolutions and what priorities were involved for certain content blocks.
Antibiotice project visual: One site fits all

What happened next

Great feeling

It was a great feeling having Antibiotice back as our client and it was an even greater feeling knowing they could trust us once again, especially now, when we moved away from branding services and we focus primarily on digital & user experience.
Antibiotice project visual: Great feeling

What we delivered

  • Website planning and flows
  • Template sketches and mock-ups
  • Visual style
  • Responsive guidelines
  • CMS template implementation with client content team

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