AI in marketing & sales
AI that feels: The rise of predictive empathy
Step beyond personalization toward predictive empathy. AI that senses customer sentiment, motivation, and emotion to build meaningful, trust-based…
· 4 min read
Insights, page 4
Practical guides and points of view on AI, software, UX and digital growth, written by the Grapefruit team from 26 years of building digital products. Looking for a definition? Try the Digital Dictionary or our research.
Articles, page 4
AI in marketing & sales
AI as your creative co-pilot: Redefining the marketer’s role
Explore how generative AI, creative testing, and real-time automation are shaping the future of AI in marketing. Learn how human creativity and machine…
· 4 min read
Performance marketing & media
Digital strategy for festivals: Creating high-impact ad campaigns that sell tickets
In this article, we’ll walk you through how we approached ads for UNTOLD: from defining goals, to adapting messaging by audience, to making sure every…
· 4 min read
Performance marketing & media
Digital strategy for festivals: Using CRM to create meaningful user journeys
In this article, we’ll share how CRMs can help festival teams - whether you’re just starting or scaling an established event - create connected…
· 5 min read
Performance marketing & media
Digital strategy for festivals: Tactics that transform fans into superfans
If you're planning to launch a festival - or you're already deep in the trenches of making one happen - you know that putting together an epic line-up…
· 5 min read
Software cost & sourcing
Project management tools high-performing teams use in 2025
At Grapefruit, we've tried and tested several tools, from the most popular on the market to niche software and everything in between. Here is a breakdown…
· 4 min read
Digital maturity & transformation
From gut feeling to Google Sheets: Data-driven decision making
In this article, we’ll explore how businesses can shift from instinct-led decisions to informed, data-driven strategies. You’ll discover the core…
· 6 min read
Performance marketing & media
“What’s in my bag?” Digital Marketing Edition
What would your professional digital marketing bag contain? If you were a chef or a painter, your bag would be rimmed with cutlery, spices, or paint…
· 5 min read
UX audits & product design
Beyond the visuals: Strategic thinking in your UX design portfolio
In this article, we’ll dive into why visual polish isn’t enough to make your UX design portfolio stand out. We’ll look at how strategic thinking…
· 5 min read
AI in marketing & sales
How artificial intelligence companies are reshaping digital marketing agencies
In this article, we explore how agencies can thrive not by competing with AI companies, but by partnering with them: automating repetitive tasks…
· 5 min read
Software cost & sourcing
Choosing the right project management methodologies: A practical guide
In this article, we’ll explore seven project management methodologies – Waterfall, Agile, Scrum, Kanban, Lean, Six Sigma, and Critical Path Method (CPM)…
· 4 min read
AI in marketing & sales
Beyond the buzz: What AI really means for marketers
This isn't a technical manual or a list of trendy tools, but a guide to help you cut through the noise, understand the real business value of AI, and see…
· 3 min read
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