AI in marketing & sales
Your AI marketing glow-up: A 30-day playbook for smarter campaigns
If you're ready to swap manual tasks for smarter strategies and get better results with less effort, this playbook is for you.
· 6 min read
Insights, page 5
Practical guides and points of view on AI, software, UX and digital growth, written by the Grapefruit team from 26 years of building digital products. Looking for a definition? Try the Digital Dictionary or our research.
Articles, page 5
Software cost & sourcing
Digital marketing agency vs. In-house: Which one delivers more impact?
Wondering whether to build an in-house marketing team or hire a digital agency? Discover the pros, cons, and why partnering with an agency could unlock…
· 4 min read
AI in marketing & sales
5 actionable AI wins you can steal for your marketing today
Discover five proven AI-powered marketing plays you can implement right now - no data team or big budget required. From content creation to smarter lead…
· 6 min read
AI in marketing & sales
From chaos to clarity: How to build an AI marketing stack that doesn’t waste time, budget, or brainpower
Avoid tool overload and wasted budget. Learn how to build a lean, integrated AI marketing stack that drives results - with a simple 3-layer framework and…
· 5 min read
AI in marketing & sales
The hidden costs of DIY AI in marketing: When to experiment, when to scale, and when to call in the experts
DIY AI tools can boost creativity - but they come with hidden costs. Learn when to experiment, when to scale, and when to bring in experts to turn AI…
· 6 min read
AI in marketing & sales
AI-Powered Newsletters: How can this actually help your business?
We've noticed a common theme in our conversations with businesses: consistently creating engaging, on-brand newsletters is a real challenge.
· 5 min read
UX audits & product design
Redesigned for relevance: How we helped Antibiotice reach their true audiences
In this article, we’ll show how we helped Antibiotice, one of the largest pharmaceutical companies in Romania, go from a generalist website to a smart…
· 4 min read
Loyalty & community platforms
Site speed vs. brand loyalty: How we helped IQOS Club win both
In this article, we’ll walk you through how we helped IQOS Club optimize their loyalty platform for performance and UX, and how that translated into…
· 5 min read
UX audits & product design
How to turn five-second impressions into long-term conversions
In this article, we’ll explore how clarity, speed, and control transform fleeting visits into confident decisions and what brands like Dacia are doing to…
· 5 min read
Software cost & sourcing
How to stop your tech stack from silently sabotaging growth
In this article, we’ll show you how to recognise when your content management system is holding you back; and more importantly, what to do about it.
· 5 min read
Digital maturity & transformation
Unlocking Digital Transformation in Dubai’s FMCG Sector: A Blueprint for Success
This article explores how FMCG companies can use digitalization and emerging business trends to remain competitive in this dynamic market.
· 4 min read
Retail & e-commerce engineering
Harnessing AI for Personalization: Revolutionizing customer engagement in Dubai's Retail Market
In this article, we will explore the immense potential of UAE’s retail market for AI-driven personalization to address key needs and elevate customer…
· 5 min read
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