Analytics & Optimization
Grapefruit builds analytics dashboards that bring your most important metrics from web analytics, CRM, ad platforms, e-commerce and operational systems into one live, easy-to-read view. We start from the decisions each team makes, design dashboards for marketers, sales and executives, and connect them to trusted data sources, as in the forecasting dashboards we built for Ogre.ai.
Clients for this service: Work for Ogre.ai
KPIs, definitions and owners agreed across teams.
Connections to analytics, CRM, ads, e-commerce and operational sources.
Layouts designed for scanning and action, per audience.
Live dashboards in Looker Studio, Power BI or a custom web app.
Handover, documentation and evolution as needs change.
1 week
Interviews to find the decisions and KPIs each audience needs.
You get: Metrics framework
1-3 weeks
Source audit, connectors and data quality checks.
You get: Data model
1-3 weeks
Prototype, feedback, build and automation.
You get: Live dashboards
1 week, then ongoing
Training, documentation and iteration after first use.
You get: Documentation · Iteration backlog
AI in this service
Dashboards are becoming conversational: instead of hunting through charts, managers ask a question in natural language and get an answer with the source data. We add AI summaries, anomaly alerts and forecasting where your data supports them, building on the data-heavy dashboards we designed and built for Ogre.ai's AI energy forecasting platform.
Proof
“Our focus is to become the first fully integrated energy management platform, providing deep insights to utilities for running their businesses more efficiently in the new digital era and for a more sustainable future.”
Align business, IT and legal on what to build first, in one focused session.
Find the 3 AI use cases worth funding in your business, with the numbers to defend them.
Cannot find your question? Ask a senior specialist directly.
Standard reports show what each tool can measure, not what your team needs to decide. Custom dashboards combine sources, use your definitions and show only the metrics that matter for each audience, so people act on them instead of exporting data to spreadsheets.
Web analytics such as GA4, CRM systems such as HubSpot, advertising platforms, e-commerce platforms, databases, spreadsheets and operational systems through APIs. Data quality is checked during setup, because a dashboard is only as trustworthy as its sources.
Looker Studio for marketing and web analytics, business intelligence tools such as Power BI when your organisation already uses them, and custom web dashboards when data must be embedded in a product or shown to customers, as in the Ogre.ai platform.
They update as often as the sources allow: live for connected systems, hourly or daily for sources that export in batches. We document refresh times on the dashboard so nobody makes decisions on data they believe is newer than it is.
Yes. Typically an executive view with a few headline KPIs, and detailed views for marketing, sales or operations with filters and drill-downs. Access permissions follow your roles and data protection rules.
Content Marketer · talk to us about analytics & dashboards
Tell us what you need and by when. A senior specialist replies with a clear next step, not a sales deck.
We reply within 1 business day, usually the same day. Not ready to talk? Take the free AI assessment.
